Coca Cola is one of the most successful brands in history. Coke has been associated with everything, from baseball, to Santa Claus. Coke has evolved from being just a soft drink, to a fashion statement. It's net worth is more than Budweiser, Pepsi, Red Bull, and Starbucks combined! But, was Coca Cola always like it is today? Bottled and sold all over the world? Let's see. These are "4 Amazing Things About Coca Cola's Beginnings ".
4. Coca Cola Lost $20 in its First Year
Coca Cola was started by a pharmacist named John Pemberton, in 1886. He put together a syrup in a brass kettle in his backyard.
He slowly began distributing it to local pharmacies. He only sold 9 drinks a day, at 5 cents a pop.
He lost $20 over the course of his first year. Here is his 1886 earnings report:
3. Coca-Cola was John Pemberton's 18th Business
John Pemberton was what you could call a "serial entrepreneur". Before Coca Cola, he had started 17 businesses, all of which failed. Oh, by the way, did you know that Pemberton was a morphine addict?
2. Coca Cola Didn't Even Start Out As A Soft Drink
John Pemberton started Coca-Cola by brewing a syrup in a brass kettle. He called it a "valuable brain tonic". What is really shocking is that Coke originally had extracts from cocaine and caffeine-rich kola nut (giving it the name Coca-Cola).
1. Coca-Cola's Logo was the same as it is now
Coca-Cola has barely even changed their logo since the time it was started in 1886. The first brand logo was sketched out by Pemberton's assistant, and remains more or less the same today:
This is very different from, for example, its main competitor Pepsi Co.'s logo, which has changed rapidly throughout history.
(To see more company's logos evolving, check out 18 Famous Logos Evolving Over Time.)
4. Coca Cola Lost $20 in its First Year
Coca Cola was started by a pharmacist named John Pemberton, in 1886. He put together a syrup in a brass kettle in his backyard.
He slowly began distributing it to local pharmacies. He only sold 9 drinks a day, at 5 cents a pop.
He lost $20 over the course of his first year. Here is his 1886 earnings report:
3. Coca-Cola was John Pemberton's 18th Business
John Pemberton was what you could call a "serial entrepreneur". Before Coca Cola, he had started 17 businesses, all of which failed. Oh, by the way, did you know that Pemberton was a morphine addict?
2. Coca Cola Didn't Even Start Out As A Soft Drink
John Pemberton started Coca-Cola by brewing a syrup in a brass kettle. He called it a "valuable brain tonic". What is really shocking is that Coke originally had extracts from cocaine and caffeine-rich kola nut (giving it the name Coca-Cola).
 |
| The Kola nut |
 |
| The alkaline of the Cola leaf is used to synthesize cocaine |
1. Coca-Cola's Logo was the same as it is now
Coca-Cola has barely even changed their logo since the time it was started in 1886. The first brand logo was sketched out by Pemberton's assistant, and remains more or less the same today:
 |
| The original logo |
 |
| The logo, today |
This is very different from, for example, its main competitor Pepsi Co.'s logo, which has changed rapidly throughout history.
 |
(You may now applaud.)
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